Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor …

We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here. This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions …

This article is the first from a series of articles that will address the concepts and best practices for creating Magento theme design. In this one, we’re talking about prerequisites for designing a custom Magento theme, the difference between custom and off-the-shelf themes and the decoupled approach for Magento theme …

First of all, what is declarative schema in Magento 2? It is a new way of working with database without developers having to write various scripts for each new module version. It was introduced in 2018 with Magento 2.3 and it’s one of the major changes. In this article you …

Logging is an important part of every development process. Logs provide insight into system processes of Magento 2 and are a great tool for tracking errors, significant events, exceptions and many more. In order for the logging library to be properly implemented with Magento 2, it must comply with PSR-3 standard. …

Have you ever wondered how to apply different rules, discounts or tax rates only to a selected group of users? You’ve come to the right place! In this article, you will find out what customer groups are used for in Magento and how to use them. What are customer groups …

Many Frontend developers in the Magento community felt a certain level of pain when they started working on their first Magento 2 project. So did we! “This is just a start. I will be faster on the next one“, was a common statement. However, new projects arrived and frontend development …

Recently I was working on rendering images on a custom template. More precisely, I created a widget for inserting pictures that serve as a picture loader. And by default, the administrator has to input some parameters (width, height, alt) and if he decides, he could upload another image. Reference for …

June 2020 brings us many changes since Magento 1 support is coming to an end. Whether you’re considering building a new store on Magento 2, or you have already started the transition, there are (more than) a few things to keep in mind to ensure your traffic and (more importantly) …

David Manners and Volodymyr Zaets from Magento Community Engineering team will be joining us at MM18HR Contribution Day. On September 27, Inchoo’s office will be a home-office for all Magento developers who want to actively contribute to the improvements of the Magento platform. If you are interested, sign up! You …

We are very proud to present one of our ex-coworkers – Mladen Lotar who will be joining us at Meet Magento Croatia 2018 stage with his assessment of the “Production grade PWA”. With a couple years of experience in developing PWA’s, he is more than eligible to talk about its …

When I first started with PHP a long time ago, I really had trouble setting up work environment. I had no clue about what I was doing. Don’t ask me how, but I ended up with Apache Tomcat running PHP. Honestly, I don’t know if I could even set up …

This year, Óscar Recio got his recognition and award as a Magento Master in the Maker category which makes him the 1st Spanish to receive this prestigious award. Besides being “the Kingfish” in the Magento community, he is also a Magento Technical Director at Interactiv4 which is why his presentation …

Victoria is a Magento Solution Specialist and a project manager at Atwix whose greatest joy comes from working with others. She is coming to Meet Magento to share her thoughts on the “Latest eCommerce trends and popular features for your Magento store” which is why we are recommending this presentation …

Alexander Kosarau is a Magento Support Manager at Amasty, as his job involves analyzing stats and collecting product improvement features where some cases are specifically challenging since they are narrowly local based he will be talking about “eCommerce solutions worldwide: working with local markets“. The combination of people-related skills and …

Since Reacticon conference in March, we’ve been eagerly awaiting for a chance to get our hands on the Magento PWA Studio. For the past month or so, we have dived deep into early development release of Magento PWA Studio and wanted to give a general overview of the toolkit. Yes, you’ve …

Back in the days, Zvonimir was an Inchooer. He was a part of a team that developed one of the Inchoo’s first responsive sites for our clients! It was for Zee & Co. We feel like it was a century ago! Zvonimir found his new home in Germany in 2013, …

Routing in React is quite complex, and trying to adapt it to work with Magento 2 can be a very challenging task, considering how many URL-related functionalities (like URL rewrites) Magento 2 offers. Luckily, Magento PWA Studio comes with a built-in solution for handling Magento 2 URL-s which is very …

The words, the photos, the video – not even all those things combined could sufficiently convey the incredible atmosphere that was created around Meet Magento Croatia 2018! This year, almost 230 delegates from 17 countries came to Osijek! Developers, agencies, merchants, we all gathered to meet Magento and to meet …

Progressive Web Applications (PWAs) are the next big thing in eCommerce. This topic has been on everyone’s lips and under everyone’s fingertips from the initial conversations around Magento 2 frontend and the introduction of the headless concept. If you are a merchant considering this new frontend concept, you may be …