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SEO vs. PPC: Structured data markup for product variants

You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once. Although we don’t usually …

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Schema Markup for eCommerce Websites

Each time someone searches a particular product online, they end up on a SERP that (in most cases) includes a gazillion results. Since the chances of browsing through all of these links are little to none, it’s essential to make your business stand out. The best way to do it …

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